The Art And Science of Backlinking For Long Term Growth

Published: 01st June 2011
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One of the not-so-secret pieces of knowledge for high search engine rankings is acquiring good backlinks to your blog or website. And not all strategies will apply or appeal to every person, too. There are considerations that depend on your business plans and methodology. In order to keep up with the changing markets, you will have to be updated about new link building methods. Since you want to build a business that lasts plus all the competition, then you will only use links that are of good quality. Continue on to find out how you can start getting good quality backlinks to your sites.

The golden rule of quality link building is relevance. You have probably visited websites that had links going to sites that were about something completely different in terms of subject matter. The main purpose of every search engine is to give you highly accurate results when you search for something. The results given by the search engines are relevant, which is why you get more weight and important if you get links from other sites that are similar to yours. The way it works is that you will need less links if they come from relevant sources. But it's certainly worth it to get more relevant links than non-relevant.


One strategy that still works well is to create smaller blogs on other hosted sites; more of like third party blogs.

There are all kinds of sites in which you can create mini versions of your main blog, and just a few of the more well-known sites being Blogger and Wordpress.com. Then you'll link back to your main site from those blogs, or to other related sites you've built. That is a very popular approach that tends to only cost you time, and it can be highly effective if you do it properly.

If you have ever been to discussion forums online, you will know that they have an option to have a link in your signature that appears below every post you make. Find forums that get a high amount of traffic that are related to your niche, and participate frequently on them by answering questions and starting threads of your own. Once people start seeing you as an authority, they will want to check out your website, which is exactly what you want. What makes this so valuable? Forums provide you with both traffic from your target market and quality, links created in an ethical manner.


Link building, then, is an important task that you have to work at consistently before it starts to pay off. Don't be discouraged if you don't see immediate results. If you can stay focused on your goals, however, you will see your site's ranking improve.

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